What is AMP - Definition
AMP (Accelerated Mobile Pages) - is an open-source platform for HTML designed to make it easier to create websites with speed, code optimization, and User Experience. This web component framework allows you to store your website in Google Cache. AMP Cache discover how Google web search results and other distribution platforms use Google AMP Cache to make data transfer from AMP pages even faster.
Why does the AMP feature matter?
What we understand by the word AMP HTML is actually a traditional HTML language with performance restrictions. Most HTML tags are the same as AMP HTML, but some have been replaced with tags specific to AMP HTML. For example, the img tag changed to the amp - img tag, which fully supports the srcset attribute even if the browser does not yet support it.
AMP is not just for websites.
You can also create emails, a newsletter, or ads, among other things. Google Ads also allows you to create their content using AMP. Google introduced this possibility to its service back in 2017